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Yes, the world still contains a few people who want their music on CD or vinyl simply because it’s CD or vinyl. However, we’re fast approaching the point at which the convenience of digital files is preferred by everyone, and in order to sell, the physical version must offer something the digital does not. It must somehow be made into an object that every one of your fans has to own, has to hold while they listen to your music, and has to show to all of their friends. It must be transformed from a disposable good into something your fans will fetishize.
Hi, my name is Florian Schroiff, I live and work in the beautiful city of Rotterdam, the Netherlands. This website is mostly a collection of the various flotsam and jetsam I encounter on my travels through the web. Read more »