In January 2009 we were invited to take part in a paid pitch for the print redesign for the Swiss newspaper Tages-Anzeiger. All in all five agencies took part in the pitch. We were the only UX oriented agency. The story of a beautiful failure.
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Beautiful Failure
Border Patrol
It was 1974, and I was a young American standing on a platform overlooking the Berlin Wall. Except for a small family of West Berliners, I was alone. Suddenly, on the other side, a man came around the corner. He stopped and stared at us. It hit me that he’d come to see and be seen by the family standing next to me. They conversed in silence. After about 10 minutes, the man turned and walked back around the corner. An East German police car followed him. The abandoned buildings along the wall blocked our view, and we waited. No one moved. No one spoke.
Fifteen minutes later, the man finally appeared. This time, he gingerly skipped down the street, a sign that all was well. The tension on our platform broke, and the family began to talk and smile.
By Jeff Gates on pictorymag.com
Pictory is a beautiful new site showcasing great photos and the stories they tell.


Hi, my name is Florian Schroiff, I live and work in the beautiful city of Rotterdam, the Netherlands. This website is mostly a collection of the various flotsam and jetsam I encounter on my travels through the web.