From an article about iPad publishing by @craigmod.

2006: The Mountain Man
He seeks working-class authenticity, taking pride in his full beard and the fact that he’s often mistaken for a homeless person.
William Hundley likes to put stuff on cheeseburgers and take pictures of the results. His work (and many others) was “adapted” without his consent or knowledge in this video by Keith Schofield for Beck and Charlotte Gainsbourg.
The video is pretty awesome, but borrowing other people’s ideas without asking their consent or giving them credit is lame.
Update: Keith Schofield’s website now gives credit to Hundley for the “‘Skateboard on Cheeseburgers’ and ‘Floating Cloth’ shots”.